KPIs Every Padel Club Should Track
Without the right numbers tracked consistently, club decisions default to gut feeling, which works fine at a small scale but less and less well as the business grows more complex and the stakes of each decision get higher.
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Occupancy Rate by Time Slot
Tracking occupancy broken down by time slot, not just a single overall average, is essential, since an average can look healthy while hiding a club that's packed at peak and nearly empty off-peak. This breakdown is what actually reveals where the real opportunity or problem sits.
Revenue Per Court Hour
This is the core efficiency metric for a padel club, capturing how effectively every hour of available court time is being converted into revenue (covered in more depth in our dedicated guide to calculating and improving it). It's worth tracking over time rather than as a single snapshot, since the trend matters more than any individual month's number.
Member Retention and Churn Rate
Monthly and annual churn, tracked by cohort rather than as a single blended number, reveals whether retention is actually improving or whether new-member gains are simply masking an ongoing leak in the existing base. This is one of the most consequential numbers a club can track, since retention problems compound quietly if left unmeasured.
Customer Acquisition Cost
Marketing spend divided by the number of new members or bookings it actually produced, tracked separately by channel, shows which acquisition efforts are genuinely working and which are quietly burning budget for little return. Without this number, it's nearly impossible to know whether marketing spend is being allocated well.
Average Revenue Per Member
Tracking average revenue per member over time shows whether the levers covered in our guide to increasing revenue per customer are actually working, and it's a useful complement to headcount-based membership numbers that can otherwise mask a shrinking average spend.
A Simple Satisfaction Pulse Check
A short, regular satisfaction survey or a simple net promoter-style question, tracked consistently over time rather than run once and forgotten, beats having no read on member sentiment at all. It doesn't need to be sophisticated to be useful, consistency matters more than precision here.
Building a Simple Dashboard, Not a Data Project
A handful of numbers reviewed monthly in a simple spreadsheet beats an elaborate dashboard system that's too complex for anyone to actually look at regularly. Starting simple and adding complexity only once the basics are genuinely being used is a far more reliable path than over-engineering the tracking system from day one.
We help clients set up a simple, sustainable KPI tracking system tailored to their club. Tell us about your project below.
